have a sustainable online health & fitness business, your way.

Build [or rebuild] a sustainable online fitness biz without sales calls or spinning in circles

enroll now

approved cec/ceu

1.4 CEU's

1.4 CEU's

Minimum of 20 CECs (1 CEC per Course hour)

2.1 CEU's

I believe

clarity breeds aligned action - be it messy or not. And clarity on your next best steps is just what you're looking for.

You're not a normal fitspo

you want to do this whole online health and fitness thing differently.
where credibility meets authenticity.

You feel behind or out of place on social media, and you’re not willing to sell your soul to the popular kids on the ‘gram to be “successful.” You might feel stuck as to how to grow your brand and business online despite others making it "look easy." It's not easy, for anyone. Don't be fooled.

You KNOW the fitness, but desperately NEED the crash course in business.

Hi, hello. It me.
I was you.

I am not your average fitspo, and I don't think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach (CSCS) to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I've taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.

So, here I am, passing those tactics and strategies to YOU. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process.

[the OG FitsPRO]

the name's Annie

A clear path to your dream biz is waiting for you inside

you can absolutely

Get clarity on your brand personality, ideal client, niche, messaging, pricing, and offer (which are vital to building your sustainable business)

Establish a social media presence and approach that cultivates a profitable and engaged audience. Aka use social media like a BUSINESS.

Apply tools to create or refine your branding and website for professionalism + personality (yes, this matters).

Set up back end systems and automations that are simple, get people off social and on to your mailing lists + make life, onboarding, and client journey easier for you, and your customers.

You can have a biz that feels authentic AND powerful.

You can unapologetically charge what your service is worth.

You can do sales calls or never speak to a client on the phone.


you just need a trusted process in order to get yourself there.

How FitsPRO Foundations Works: Unlock a New Module as you go

FitsPRO Foundations is a 6 module course that is dripped out at a pace of one module per week over 6 weeks. You get access to Module 1 as soon as you enroll! You may not go faster than one module at a time, but you can take longer than the scheduled six weeks if you need it. You will have ONGOING ACCESS to the modules for as long as the course exists.

I walk you through

No matter if you're a visual, auditory or kinesthetic learner, I got you. With each workbook you have a video teaching from me. Skip it if you like, or watch and listen on repeat.

every. single. workbook.

FitsPRO Foundations program with 6 modules including 2-4 workbooks each, plus a video to guide you through each module with ease! ($1,997 value) Modules cover:

1️⃣ You, Your Brand, Your Client

2️⃣ Your Life Changing Offer

3️⃣ Your Expert Online Presence (social media module)

4️⃣ Time & Schedule Management (hello batching + essentialism)

5️⃣ Websites, Platforms & Branding (get what YOU need to start + run your biz YOUR WAY)

6️⃣ Automation & Systems (put it all together & streamline what we can)

Launch seamlessly with or w/o sales calls. 90 minute training and access to my exact launch map.

1.5 hr Launching 101 ($497 value)

Grounding tools for getting out of your own way. You WILL encounter imposter syndrome at every stage of business. Use this lifelong process to keep moving forward.

Imposter Syndrome Antidote ($297 value)

You’ll also get access to 1 hour trainings from my ever-growing network of business professionals specializing in areas which I do not, including business legal, finances, branding and web design, and more.


course bonuses:

We don't do fluff here - this is a BUSINESS course. Yes, branding, and messaging, and vibes. But also, YOUR NUMBERS and actually tracking them on a monthly basis, AT LEAST. Two video trainings + pre-formatted google sheets.

KPI & Profit and Loss google sheets and video training ($349 value)

Welcome message, My Story
Facebook Group
How to not #FAIL this course
Table of Contents
Podcasts + Resources

Before You Begin

Make sure you're a legitimate business
You're The Only You
Brand Values + Personality
Ideal Client Avatar
Your Biz One-Liner

Module 1

Your Life Changing Offer
How to Charge the Perfect Price
Your Ideal Client Lifespan
Final Offer Breakdown
Supporting offers & Pyramids

Module 3

Platform Choice + Content
Content Curator [5 step process]
Your Social Media Code of Conduct

Module 2


Module 4

Practice of Essentialism [not perfection]
Batching Like a Boss


Module 5

What YOU Need To Start Your Online Biz
Online Biz Resources [web hosting, email, payments etc]
BRANDING Style Guide + Canva Template
Sales Page Blueprint

Module 6

Automate & Systems for Your Offer
Automate Everything
4 Automation Video Tutorials 


Your imposter syndrome antidote

Launching 101 - [90 minute training + launch map]

kpi & profit and loss videos + templates

The knowledge vault [expert interviews]

define you, your brand + who you serve

your life changing offer

your expert online presence

master your schedule

automation & streamlining

The modules and workbooks inside build on one another.
[literally like building the foundation of house. The house is your biz. Your biz is the house. We're building you a solid foundation for your empire].

Websites & branding


free bonus

1 hour expert interviews

Paige Major: Branding Photographer & Strategist

Learn first hand from my personal brand photographer. Paige has over 12 years of experience as a business owner and specializes in elevating brands via their visual messaging. From your website, to social media to creating PDF's you'll learn how to create a brand that resonates with you and attracts your ideal client wether hiring a photographer or doing it all yourself.

Sam Vander Wielen: Law Attorney turned Entrepreneur

Learn the steps needed to set up your biz in a legally sound manner. From deciding to be a sole prop or LLC, to contracts vs. terms and conditions, to what you need to have on your website, emails, downloads and more, Sam breaks it all down in a simple, digestible way. I learned a ton from her, and you will too.

chloe elise: millennial money coach & expert

Learn ALL THINGS MONEY from the queen herself. Chloe is an expert in negotiating, gaining confidence around money, and advocates for her clients to optimize their finances instead of sacrificing the things they love. Money is a struggle for most humans, let alone BUSINESS OWNERS. Use these practical tactics to optimize your finances, plan for your future, and cultivate an empowering money mindset.

tatum brandt: Branding & web designer

Love my branding? We can all thank Tatum for that. She works specifically with health and fitness professionals in the online space (IT YOU). Tatum walks us through what matters when choosing brand colors, how to choose your website platform + how to set up a sales page that works for you. This is about so much more than a pretty brand. It's about standing out in a saturated industry and using strategy to do so.

Glad you asked. NERP. While the FitsPRO Foundations is a “self guided” course and you are welcome to take your time, you do gain access to the FitsPRO Foundations Circle Community.

Ask questions, seek support, share wins and “aha moments.”

Circle Community

but am I alone in this course?

Create an authentic + sustainable online fitness business YOUR WAY.

enroll now

pay in full


enroll now


codes do not apply

3 monthly payments

codes do not apply

Sound familiar?

You're overwhelmed by your to-do list and how to actually move forward. You just want direction and to stop wasting your precious time.


I know these feelings all too well. And that's precisely why I can help you, help yourself.

“Before I joined FitsPRO Foundations, I was frustrated watching less qualified people charging more than me and people actually paying them. I wanted to make more $ and to feel more competent as a biz owner. I was hesitant about the cost of FitsPRO, but I honestly have no idea what I’d be doing without it. My biggest takeaway from the program was to charge more! I saw results from FitsPRO quickly - I got 4 new clients. All paid in full. Only 2 modules in.”

-Erika Braccialini

Do you feel like these fitspros once did?

“Before I invested in FitsPRO Foundations, I started following Annie on Instagram and just knew she would be my next coach/mentor. I had had bad experiences with 'business coaches' previously, who basically tried to fit everyone into the same box, but I just knew I had to do FitsPRO. Without FitsPRO, I think I would still be trying to do everything on my own and just treading water. I’ve already had SO MANY tangible outcomes from FitsPRO. I am turning less than ideal clients away WEEKLY, I have increased my prices, my FB engagement has increased. I have well and truly gotten an ROI ++ from my investment in FitsPRO Foundations."

- Sarah Summers

"When I found Annie I wanted to create a job that I’m passionate about. I took a nutrition certification course as a first step, but the hardest part for me was figuring out how to create content. I finally started my IG, and I got 200 followers right off the bat which shocked me."

- Johnna

"I have more Instagram engagement, better stories, better strategy, nice sales pages, and being able to help friends in their own projects and feel confident in my ability to set their stuff up."

- Mira Tuzlak

good news

you belong here

Now is your chance to invest in FitsPRO Foundations and give this biz thing a go FOR REAL with a step by step plan.

enroll now

pay in full


enroll now


codes do not apply

3 monthly payments

codes do not apply

Join us

legit results from 10 fitspros >>



“I made over 3k on my last launch using the tools Annie has given us. It’s definitely way more than my whopping $300 I made last round.”

- olivia

" I've used Annie's methods to transition completely online, no longer seeing face to face clients"

- kathryn

"I feel a lot more clear on my ICA and using social media in a more natural way to not just sell, but to truly connect with my audience."

- Kaye

“Since joining FitsPRO Foundations, I have better back end systems. I am more consistent on IG with better messaging. I figured out how to use Canva ;), but the biggest thing I took away from FitsPRO Foundations was action and momentum to take it.
I increased my prices for my 1:1 clients and booked 3 more of them. My 1:1 schedule is full.”  

- milton

“Before I joined FitsPRO, I needed to take this whole business thing seriously. My goal was to go from side hustle to full time. After taking FitsPRO, I'm programming more efficiently. So far, the biggest thing I gained from (ASIDE FROM THE SYSTEMS!) is confidence. I am more confident on instagram now, as well as my business process as a whole. Visualizing my client lifespan was HUGE for me.”  

- jessica w.

“Before FitsPRO Foudnations, I was unsure how to get clients without sales calls. I am okay with sales calls, but I wanted to imporve my website and learn how to write sales copy so I could get clients who were ready to buy and didn't need to have the call first. So far I'm only on module 2 of fitspro, but I feel that I'm super clear on my ideal client now, which is helping me be more intentional with my sales copy on my website. I also got my first client without a sale call already! So I am loving that!”

"Right after my place of employment shut down at the start of the pandemic, I used my free time to dive into FitsPRO Foundations while simultaneously getting certified in nutrition coaching. I used the pandemic as a green light to make a career change, and FitsPRO paved the way for me to do that while eliminating a lot of trial and error. I had two goals: 1. Replace my job's income ($2.5k monthly) and 2. Work towards a $5k/month income goal. I accomplished my first goal within 6 months of being a new coach and am projected to hit my $5k/month target by my one-year coaching anniversary in July 2021. My next goal is to hit consistent $7k months by keeping the same number of clients but raising my prices using Annie's pricing formula. FitsPRO should be on any new coach's list if they want to build an online health and fitness business and need the process laid out for them."

Thank you for being you!

- Sarah

creep my dm's



Going fully online, return on investment, clarity, filled rosters and waitlists, sales pages that actually sell, ALL without sacrificing your authenticity. 

Pssst! Do you want to read a few more client success stories before you make a decision? 
Click here to binge some more. You’re welcome. 😉 

Who bet on themselves with sweaty palms and their stomach in their butthole [just like you]

enroll now

pay in full


enroll now


codes do not apply

3 monthly payments

codes do not apply

there's more

Bundle and Save

Get access to all the goods when you bundle with FitsPRO Foundations

Save $$$ when you bundle with FitsPRO

$397 value

Setting up your account and bio, and grid for success, defining your ideal client, and getting them on your list.

Module 1

1 hour photo editing tutorial in three different apps + workbook for you to brand your IG. Attract your ideal client + create a recognizable brand.

Module 2

How to START owning your stories + my 8 Step Process for closing sales in IG stories.

Module 5

Engagement tactics, metrics and weekly checklist + schedule for growing your instagram following + engagement. Show up just enough to be the expert + be sane.

Module 3

photo editing & guide

ig stories that connect + sell

engagement + weekly schedule

ig basics for fitspros

Your abundant approach to instagram, defining what it looks like to: have realistic expectations, commit, nurture your people and show up as a servant + expert on instagram.


expectations + mindset

Create purpose driven content that attracts your ideal client + keeps them coming back. Includes content copy & canva templates.

Module 4

IG Content creation Rule Book


instagram 101

Cultivate an abundant mindset around instagram. You're in control, and this can be fun.

Create a profile that is clear, concise and gets people to click your link!

Build a cohesive feed that grab's people's attention + gets them to hit that follow button.

Learn my method for selling in stories with ease, in a way you enjoy.

Learn how to increase engagement and reach through my checklist.

Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.

Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).

the ig 101 process to sucCess

Get Fitspro Foundations + Instagram 101

$2,394 value

+ knowledge vault for free

instagram 101 bundle

bundle me

Save $200



bundle me monthly


codes do not apply

3 monthly payments

Frequently Asked Questions

How does the course work? What will I learn?

In six weeks we will lay the foundation of your biz by tackling your ideal client, defining you and your brand values, your life changing offer, your pricing and goals, your expert online presence. You'll become a master of your schedule and prioritizing, get what you REALLY to run your biz all set up, and make your automation map for your offer + more. All of that through a few videos and over 20 easy to use workbooks. 

Can I take this course while working full time?

Yes. Will it be easy? No. But you've got to hustle in the beginning. You'll have to build your biz SOMEHOW, at some point right? The time will NEVER be perfect. So if you want it, make it happen.

Can I make payments?

Payment plans are always changing. See payment options for current offer.

Is this group coaching or 1:1?

This is a "self guided course" but there will be access to other fitsPRO's and myself (Annie) inside the Circle Community. You also have video trainings from me for each workbook inside the course. :)

Will I make back my investment?

This is all based on implementation. I don't promise 10k months in 90 days. That's not what FitsPRO Foundations is about. But read the reviews. Results vary based on student implementation.

How long is the course? Is there a deadline or time constraint?

You gain access to a new module each week for six weeks. But you can take as long as you like (as long as the course still exists). I've had people finish in six weeks, and people who are still active from the first round. You do YOU. You cannot move ahead however until you're granted access to the next module.

Is there a focus on building your biz on instagram or social media?

You'll have an entire module dedicated to this. Creating content, market research and what type of content you need to create to attract your ICA + make the sale down the road. You can also bundle my Instagram 101 Course for even more IG specificity.

// FitsPRO Foundations Terms of Use //

can men join fitspro?

YEP. Though my messaging is geared towards female entrepreneurs, we do have men join the course. And they proudly refer to themselves as the "FitsBROs." We love that for them.

is the course only for fitness professionals?

No. FitsPRO is for ANYONE in or wanting to be in the world of online health and fitness. If you have a service based business in the wellness space, this is for you.

ooops, just looking for instagram 101?

ooops, just looking for instagram 101?