You're not a normal fitspo
You feel behind or out of place on social media, and you’re not willing to sell your soul to the popular kids on the ‘gram to be “successful.” You might feel stuck as to how to grow your brand and business online despite others making it "look easy." It's not easy, for anyone. Don't be fooled.
I am not your average fitspo, and I don't think you are either. I am the fitsPRO, a professional strength coach meets entrepreneur. After changing course from college strength and performance coach (CSCS) to personal training, I found my calling in the online world of health and fitness. Education and authenticity are at the center of Annie Miller Concepts [two things I saw a shortage of in the online space]. I built my business largely through instagram [my most beloved social media platform]. Using tactics I teach here, I've taken my online training business from 2k to 5k to 10k months in less than one year (2018-2019) through 1:1, Built By Annie and supporting offers.
So, here I am, passing those tactics and strategies to YOU. I don't think there is ONE WAY to success, ONE WAY to do fitness, or ONE WAY to run a business. My aim is to share my four years of fitsPRO experience [good and bad] so that you can expedite your business starting or growing process.
Get clarity on your brand personality, ideal client, niche, messaging, pricing, and offer (which are vital to building your sustainable business)
Establish a social media presence and approach that cultivates a profitable and engaged audience. Aka use social media like a BUSINESS.
Apply tools to create or refine your branding and website for professionalism + personality (yes, this matters).
Set up back end systems and automations that are simple, get people off social and on to your mailing lists + make life, onboarding, and client journey easier for you, and your customers.
1️⃣ You, Your Brand, Your Client
2️⃣ Your Life Changing Offer
3️⃣ Your Expert Online Presence (social media module)
4️⃣ Time & Schedule Management (hello batching + essentialism)
5️⃣ Websites, Platforms & Branding (get what YOU need to start + run your biz YOUR WAY)
6️⃣ Automation & Systems (put it all together & streamline what we can)
Launch seamlessly with or w/o sales calls. 90 minute training and access to my exact launch map.
1.5 hr Launching 101 ($497 value)
Grounding tools for getting out of your own way. You WILL encounter imposter syndrome at every stage of business. Use this lifelong process to keep moving forward.
Imposter Syndrome Antidote ($297 value)
You’ll also get access to 1 hour trainings from my ever-growing network of business professionals specializing in areas which I do not, including business legal, finances, branding and web design, and more.
THE KNOWLEDGE VAULT ($1994 value)
We don't do fluff here - this is a BUSINESS course. Yes, branding, and messaging, and vibes. But also, YOUR NUMBERS and actually tracking them on a monthly basis, AT LEAST. Two video trainings + pre-formatted google sheets.
KPI & Profit and Loss google sheets and video training ($349 value)
Learn first hand from my personal brand photographer. Paige has over 12 years of experience as a business owner and specializes in elevating brands via their visual messaging. From your website, to social media to creating PDF's you'll learn how to create a brand that resonates with you and attracts your ideal client wether hiring a photographer or doing it all yourself.
Learn the steps needed to set up your biz in a legally sound manner. From deciding to be a sole prop or LLC, to contracts vs. terms and conditions, to what you need to have on your website, emails, downloads and more, Sam breaks it all down in a simple, digestible way. I learned a ton from her, and you will too.
Learn ALL THINGS MONEY from the queen herself. Chloe is an expert in negotiating, gaining confidence around money, and advocates for her clients to optimize their finances instead of sacrificing the things they love. Money is a struggle for most humans, let alone BUSINESS OWNERS. Use these practical tactics to optimize your finances, plan for your future, and cultivate an empowering money mindset.
Love my branding? We can all thank Tatum for that. She works specifically with health and fitness professionals in the online space (IT YOU). Tatum walks us through what matters when choosing brand colors, how to choose your website platform + how to set up a sales page that works for you. This is about so much more than a pretty brand. It's about standing out in a saturated industry and using strategy to do so.
“Before I joined FitsPRO Foundations, I was frustrated watching less qualified people charging more than me and people actually paying them. I wanted to make more $ and to feel more competent as a biz owner. I was hesitant about the cost of FitsPRO, but I honestly have no idea what I’d be doing without it. My biggest takeaway from the program was to charge more! I saw results from FitsPRO quickly - I got 4 new clients. All paid in full. Only 2 modules in.”
“Before I invested in FitsPRO Foundations, I started following Annie on Instagram and just knew she would be my next coach/mentor. I had had bad experiences with 'business coaches' previously, who basically tried to fit everyone into the same box, but I just knew I had to do FitsPRO. Without FitsPRO, I think I would still be trying to do everything on my own and just treading water. I’ve already had SO MANY tangible outcomes from FitsPRO. I am turning less than ideal clients away WEEKLY, I have increased my prices, my FB engagement has increased. I have well and truly gotten an ROI ++ from my investment in FitsPRO Foundations."
- Sarah Summers
"When I found Annie I wanted to create a job that I’m passionate about. I took a nutrition certification course as a first step, but the hardest part for me was figuring out how to create content. I finally started my IG, and I got 200 followers right off the bat which shocked me."
"I have more Instagram engagement, better stories, better strategy, nice sales pages, and being able to help friends in their own projects and feel confident in my ability to set their stuff up."
- Mira Tuzlak
Now is your chance to invest in FitsPRO Foundations and give this biz thing a go FOR REAL with a step by step plan.
"Right after my place of employment shut down at the start of the pandemic, I used my free time to dive into FitsPRO Foundations while simultaneously getting certified in nutrition coaching. I used the pandemic as a green light to make a career change, and FitsPRO paved the way for me to do that while eliminating a lot of trial and error. I had two goals: 1. Replace my job's income ($2.5k monthly) and 2. Work towards a $5k/month income goal. I accomplished my first goal within 6 months of being a new coach and am projected to hit my $5k/month target by my one-year coaching anniversary in July 2021. My next goal is to hit consistent $7k months by keeping the same number of clients but raising my prices using Annie's pricing formula. FitsPRO should be on any new coach's list if they want to build an online health and fitness business and need the process laid out for them."
Thank you for being you!
Cultivate an abundant mindset around instagram. You're in control, and this can be fun.
Create a profile that is clear, concise and gets people to click your link!
Build a cohesive feed that grab's people's attention + gets them to hit that follow button.
Learn my method for selling in stories with ease, in a way you enjoy.
Learn how to increase engagement and reach through my checklist.
Build consistency & flow by following my weekly instagram schedule. No mindless scrolling, just strategy.
Learn which metrics matter and which one's don't + how to encourage their growth. (hint: followers and likes are at the bottom).
In six weeks we will lay the foundation of your biz by tackling your ideal client, defining you and your brand values, your life changing offer, your pricing and goals, your expert online presence. You'll become a master of your schedule and prioritizing, get what you REALLY to run your biz all set up, and make your automation map for your offer + more. All of that through a few videos and over 20 easy to use workbooks.
Yes. Will it be easy? No. But you've got to hustle in the beginning. You'll have to build your biz SOMEHOW, at some point right? The time will NEVER be perfect. So if you want it, make it happen.
Payment plans are always changing. See payment options for current offer.
This is a "self guided course" but there will be access to other fitsPRO's and myself (Annie) inside the Circle Community. You also have video trainings from me for each workbook inside the course. :)
This is all based on implementation. I don't promise 10k months in 90 days. That's not what FitsPRO Foundations is about. But read the reviews. Results vary based on student implementation.
You gain access to a new module each week for six weeks. But you can take as long as you like (as long as the course still exists). I've had people finish in six weeks, and people who are still active from the first round. You do YOU. You cannot move ahead however until you're granted access to the next module.
You'll have an entire module dedicated to this. Creating content, market research and what type of content you need to create to attract your ICA + make the sale down the road. You can also bundle my Instagram 101 Course for even more IG specificity.
YEP. Though my messaging is geared towards female entrepreneurs, we do have men join the course. And they proudly refer to themselves as the "FitsBROs." We love that for them.
No. FitsPRO is for ANYONE in or wanting to be in the world of online health and fitness. If you have a service based business in the wellness space, this is for you.